Mifos Initiative
Write Market Research Brief on Financial Inclusion Sector in Ghana
With 2 billion+ unbanked worldwide still in need of financial services, our community is continuing to push into new regions and countries. Understanding the size, landscape, and needs of a country is vital information before our community can begin to grow there. You're responsible for drafting a market research report for the financial inclusion sector of the assigned country.
Deliverable: Google Doc with summarized findings, tables of relevant data/statistics and a Google Drive folder with raw notes & source materials.
Sample market research briefs at: https://goo.gl/oJAL4N. Use as benchmark but your summary won't be as polished - focus on data and key takeaways.
Financial Inclusion Sector
- What is the unbanked population? Underbanked?
- Who delivers financial inclusion? Total penetration?
- What are the types of organizations? MFIs? Banks? Co-operatives?
- How many are there? What sizes are they?
- What are the challenges facing the sector?
- What role do banks play? # Financial Products & Services
- What operational methodologies are practiced?
- What are the main products and services offered? Loans, Savings, etc?
- How closely do they align with the current functionalities of our platform? # Market Influencers
- Who are the Influencers? Please list along with their member organizations.
- Associations
- APEX organizations
- Government/regulators.
- Major NGOs
- What are major events to attend for the financial inclusion sector? # Helpful Resources
- Where to find data: https://goo.gl/txzKpJ"
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Dhruv Shrivastava